Meta will happily take your money and send back cheap traffic that never buys. The work is telling it which action is worth paying for, then giving it enough different creative to find the people who take that action.
Facebook & Instagram Ads for Karachi businesses
Karachi is the biggest market in the country and the hardest to be heard in. Volume alone will not get you noticed here. In Karachi that mostly means wholesalers, importers, clinics, restaurants, textile and garment businesses. Distance matters in Karachi. Someone in Clifton will not drive to Gulshan for something they can get nearby, so your targeting has to be tight or you burn budget reaching people who will never come.
Ad costs in Karachi swing hard by area. A campaign aimed at the whole city spends most of its money on people who will never visit a shop in Clifton. We split Karachi campaigns by area, for example DHA and Clifton, PECHS and Bahadurabad, Gulshan and Johar, and North Nazimabad, then move budget to whichever area is actually sending messages. Below premium price points, Urdu and Roman Urdu copy usually beats English here.
What Meta ads includes
- Campaign structure and audience research
- Creative built for testing, not just posting
- Retargeting and lookalike audiences
- Pixel and Conversions API setup
- WhatsApp click-to-message campaigns
- Reporting every two weeks
Before we quote anything, we look at what you already have and tell you honestly whether Meta ads is even the right place to start. Sometimes it is not. You get that in writing within 48 hours.
Working with us in Karachi
- Everything under one roof, done for you
- No lock-in for the first 60 days
- You keep the ad account, logins and files
- One page of real numbers every month
Questions we get asked
Facebook & Instagram Ads in Karachi: what does it cost?
Projects start from PKR 100,000. Every job is quoted against what you actually need rather than sold as a fixed package. You get a written scope and a figure, usually within 48 hours, before committing to anything.
Why not just boost posts from the app?
Boosting gives you one audience, one placement and no structure to test against. A proper campaign runs several creatives against each other and lets the cheap one win, which is where the saving comes from.
My last agency got cheap leads that never bought. Why?
Usually because the campaign was optimised for clicks or messages rather than the action that makes you money. Cheap and useless is easy to buy on Meta. We set the campaign against the enquiry that actually converts.
Who owns the work and the accounts?
You do. Everything runs inside your own Business Manager and ad account, and the pixel and audiences you build stay yours.
Do you work with businesses in Karachi?
Yes. We work with wholesalers, importers, clinics, restaurants, textile and garment businesses across Karachi.
What if it does not work?
No lock-in for the first 60 days. Leave for any reason and take every file with you.
Can we meet at your office in Karachi?
Yes. The office is at 37-C, Commercial Market A, DHA Phase II, Karachi. Message us on WhatsApp to set a time.
Which Karachi areas do you target?
Any area your customers live or work in. Most campaigns are split by area so the budget goes where the enquiries come from.
Send us the project
Scope and price in writing within 48 hours. No obligation, and no call needed.
Looking for a job, or pitching us a service? Email info@houdini.digital instead. This form is for businesses looking to hire us.