CGI films
We build your product in 3D, true to its size and true to its print, then film it anywhere you can imagine. A sunrise, a storm, a marble hall. No shoot day, no location, no waiting on the weather.
Change the light, the place, the season or the pack, and the film changes with it. Nothing is rebuilt from zero.
A product shoot needs a studio, a crew, a set and luck with the light. You get the looks that fit in that one day, and when the pack changes you book it all again.
We build the product once, exactly as it is printed. After that it can stand in any world, in any light, for as many films as you need.
Good stills from one set on one day. No movement, and a new shoot each time the range grows or the pack changes.
A crew, a location and a schedule that depends on the weather. The world in the film is the world you could afford to reach.
Your real pack, built to the millimetre, filmed in a world made for it. New light, a new place or a new scent is a change to the film, not a new shoot.
The films
Every box in these films is the real print file on a model built to the real size. The light, the water, the cloth and the stone are all made in 3D. These are the reels as we posted them.
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How it works
You see the product model and a still of every shot first. The film is made only after you say yes.
What we make
Take a single film, or build the range once and keep making films from it as you launch.
One product, one world, fast cuts. Made to stop the scroll and show the pack at its best.
A longer film with a beginning, a build and an ending. The whole range in one story.
Short versions cut for paid ads, with the product big in the frame and no music that could get the ad pulled.
Sharp images from the same scenes, for your site, your marketplace listings and your posts.
See the finished box before the print run. Catch what is wrong while it is still cheap to fix.
Every product in its own light, then all of them together. Add a new one and it joins the same world.
Why us
The artwork on the model is your print file. We never redraw a pack, so the name and the art are always right.
The product is built to its real measurements, so it sits correctly in every scene.
A still of every shot before the film is made. No surprises on the day it arrives.
The film, the cuts and the stills, in full quality, to use wherever you sell.
Questions
The print file of the pack, or clear photos of the product with its real size. A logo, the colours, and one line on who the film is for. If the product is not made yet, the print file alone is enough.
Yes. We build it from the print file, so you can see the finished pack, with its foil and emboss, before the print run. The film can also be used to take orders before the stock lands.
That is the rule we work by. The model is built to the real size in millimetres and wears your own print file, so the name, the artwork and the finish are yours and not a drawing of them. You check it against the real pack before any film is made.
Yes. You get a storyboard first: one still for every shot. You approve it, or you tell us which shots to change. The full film is made only after that.
Yes, at a distance or in silhouette, where a 3D figure reads as real. For a face in close up we film a real person and build the world around them. We will tell you which one your idea needs.
The film in 1080p, upright for reels and wide for your site if you want it. Short cuts for ads, and stills for your posts and your store. No music is laid on it, so it can run as a paid ad without being pulled. Every file is yours.
Quoted per film, in writing, because a single product on a plinth and a whole range in five worlds are not the same job. Work starts once the first payment is in.
A print file, a photo, or just the name and what it is. You get the scope and the price in writing, and an idea for the world it should live in.
Every day, 9am to 11pm.
info@houdini.digital