Every part of Houdini Perfumes was made by the Houdini Digital team, in our office in DHA Phase II, Karachi. The names, the art boxes, the films, the store at houdiniofficial.com and the Meta ads. Nothing was licensed in and relabelled.
The house
Eau de Parfum for men and women, every scent with its own story and art box, in 50ml bottles. For men there are Prime Time, Black Mayhem, Tsunami Chill, Flying Spur and Prodigy. For women there are Très Belle, Mademoiselle, Pretty Wild, First Glance and In My Element. The line on the box reads Voyage à la Parfum. Fabriqué au Pakistan.
The names and the art boxes
Each scent has its own name, its own artwork and its own box. The artwork is drawn in Karachi. Each box is finished with details in foil, emboss or matt UV. Prodigy carries a classical bust. First Glance carries flamingos. In My Element carries blue florals and butterflies.
The films
Every scent has a film or a reel, shot around the scent, the box and the person who wears it. Some are live action. Some are CGI, built from the real print file on a model made to the real size, then lit and filmed in 3D. The lines are written for Pakistan, in English and Roman Urdu, from Some men carry the storm for Black Mayhem to Ghar par bola tha, tuition ja raha hun for Tsunami Chill.
On Instagram the dog courier reel passed 109K views, the First Glance and In My Element film passed 48.6K, and the launch film for the range passed 28.7K. Counts as of 3 October 2026. See how the CGI films are made on our CGI product films page.
The store
We designed and built houdiniofficial.com from the ground up. Each scent has its own page with its notes, its films, and an ingredients and allergy guide. A three question quiz suggests a scent by mood. Guides and city delivery pages help the store get found in search.
The checkout is built for how Pakistan buys. Cash on delivery, or pay online by bank transfer, Easypaisa or JazzCash. Delivery is Rs 250 to any city, free over Rs 5,000, and every order is confirmed by call or WhatsApp before it is dispatched.
The store and the CRM we built
Our team built the store and the CRM behind it, and the two talk to each other. Orders flow from the store into the CRM, and stock and reviews flow back.
In the store
- Discovery Box builder. Pick any five scents, or add a ready made box for him or for her in one tap.
- Find your scent. A three question quiz suggests a scent by mood.
- Order tracking. Buyers type their order number and mobile number to see where the order is.
- Search and a saved list. Search covers scents, notes, boxes and guides. A heart saves a scent to a list on the phone.
- Buyer reviews. After an order, buyers rate their scent and can add a photo. Words go live only after the team approves them.
In the CRM
- New order alert. When an order is placed, everyone signed in hears a chime and sees the order, with a button to open the record.
- Orders board. Each order moves from to confirm, to confirmed, to dispatched with the courier and tracking number, to delivered or returned. Every step records who did it and when.
- Orders from anywhere. Orders taken on WhatsApp, by phone or on Instagram are added by hand and sit on the same board.
- Stock and reviews. The team sets stock in the CRM, and the store shows when only a few bottles are left. Review words are switched on from the same screen.
- Brief and review. A morning brief shows orders, leads, tasks and the team. A nightly review shows what was done and what slipped.
Stack: the store is a React web app built with Vite and Tailwind, with Netlify Functions. The CRM is React and Vite, with Netlify Functions and Netlify Blobs.
The Discovery Box
Perfume is hard to choose from a screen, so the offer lets people try first. The Discovery Box holds any five scents in 5ml for Rs 1,200, ready made for him, for her, or picked one by one. Wear one a day for five days, then choose the 50ml.
Every 50ml order, including the Two Bottle Box, comes with a free 5ml tester card in its own book card, and a letter to the new owner, written by Houdini.
The Meta ads
The films become the ads. We run the Facebook and Instagram campaigns for Houdini Perfumes ourselves, and send buyers to the store and to WhatsApp. When a film stops working, the team that made it cuts a new one.
What this means for your brand
Each part of this work is a service we offer. Naming and packaging, brand films and CGI product films, online stores built for cash on delivery, and the Meta ads that carry them. If you have a product to launch, message us on WhatsApp at +92 323 2802832. You get a written scope and a price within 48 hours.
See more of what we do as a creative agency in Karachi, an advertising agency in Karachi and a digital marketing agency in Karachi, or visit the Houdini Perfumes store.
Questions we get asked
Is Houdini Perfumes a client of Houdini Digital?
Houdini Perfumes is our sister brand. Both companies belong to HOUDINI OFFICIAL, with the main office in Karachi. Houdini Digital built and runs its brand, packaging, films, store and ads.
Who made the Houdini Perfumes films?
The Houdini Digital team, in Karachi. The live action reels and the CGI films were written, shot or built, and edited in house.
Can you build a store like houdiniofficial.com for my brand?
Yes. Product pages, a scent or product quiz, cash on delivery, bank transfer, Easypaisa and JazzCash, and order confirmation on WhatsApp. Quoted against what you need, in writing, within 48 hours.
Can you build the order CRM as well?
Yes. New order alerts, an orders board with the courier and tracking number, stock, reviews and a daily brief. We build it around how your team confirms and ships orders.
Send us the project
Scope and price in writing within 48 hours. No obligation, and no call needed.
Looking for a job, or pitching us a service? Email info@houdini.digital instead. This form is for businesses looking to hire us.