There are always two costs, and a good agency shows them separately.
- The agency fee. This pays for the people: strategy, design, video, writing and running the ads. It depends on how much work there is each month.
- The ad spend. This goes straight to Meta or Google, not to the agency. In Karachi, a campaign can be tested properly from around PKR 1,000 to 2,000 a day.
Be careful with very cheap monthly packages. They usually mean a few template posts and no one actually watching your ads.
At Houdini Digital we quote against the real job, not a fixed package. Projects start from PKR 100,000. You get a written scope and a price within 48 hours, before you commit to anything.