Work backwards from the sales you need, not from a round number.
- Step 1. How many units do you need to sell this quarter?
- Step 2. How many serious enquiries does your sales team need for one sale? Often ten to twenty.
- Step 3. What does one enquiry cost? Your first month of ads tells you this.
Multiply those and you have your ad budget. Then add the one time cost of visuals, like renders and a walkthrough, which you reuse for the whole project.
Start with a test month, measure the cost per enquiry, then scale what works. We quote each project on its actual size, with a written scope within 48 hours.