Ask these seven questions. The answers tell you almost everything.
- Who owns the ad accounts and the website? It should be you. Always.
- Can I see results for a business like mine? Real numbers, not just nice designs.
- Who will actually do the work? Your team, or passed on to a freelancer?
- How much goes to the agency and how much to ads? These should be separate lines.
- What will you report every month? Look for enquiries and cost per enquiry.
- How long before I see results? Ads can work in days. SEO takes three to six months. Be wary of anyone promising faster.
- What if it does not work? A confident agency does not lock you in. We have no lock-in for the first 60 days.