It is worth it when the agency is measured on enquiries, not on likes.
Ask yourself three things:
- Do customers already search for what you sell? If yes, ads and a proper website can catch them.
- Is one new customer worth more than a month of fees? For clinics, builders, schools and B2B firms, usually yes.
- Do you have time to learn and run ads yourself? Most owners do not, and wasted ad spend costs more than the fee.
It is not worth it if nobody tracks results. Insist on seeing enquiries, calls and WhatsApp messages every month. We report on those, and you own every ad account and file from day one.